OnePoint is a critical strategic initiative within HomeServices to support the Complete Real Estate Experience for consumers. OnePoint Digital is a mobile-first digital companion designed to deliver that experience. Over time, OnePoint Digital will connect the full client experience across brokerage, mortgage, title, and insurance, making it easier to start the process with each service, have data shared across services, and coordinate critical steps all in one native app.
Today we are excited to launch the first functionality of the OnePoint digital companion in the form of the Buyer Agency Agreement.
A Better Digital Experience for Buyer Representation
OnePoint Digital removes friction from one of the most important early moments in the client relationship: establishing representation clearly and confidently. Instead of juggling PDFs, emails, or multiple versions of forms, OnePoint Digital provides one streamlined flow that works seamlessly on a phone or tablet. The streamlined and digitized agreement has been enhanced with cleaner, clearer, and more consumer-friendly language, but still performs as a legal document designed to protect agents while improving the buyer experience.
The OnePoint Digital Origin Story
From Sign in to Signing
Today: Buyers Agency Agreement
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Easier Buyer Agency Agreement conversations
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Faster execution without slowing deals down
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A more consistent and professional first impression
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Built-in compliance from the start
Future: Fully Connected Real Estate Experience
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A stronger, more complete offer to take to market
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A clearer way to differentiate in a competitive environment
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A more connected experience you don’t have to stitch together yourself
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Capture and support the full buyer relationship across all core services
Just used this. I LOVE it! Can I share with my team to use please????
Lisa Wright
Top Agent and Team Leader
BHHS Fox & Roach
OnePoint [Digital] is a GAME CHANGER!
I can't thank you enough for this transformational technology advancement. I'm overwhelmed how easy and fast this tool gets the job done.
Jennifer Gensemer
Agent
BHHS Fox & Roach
This is such a big step forward. The process is simple and easy to use and my clients have liked that it is so easy. I am anxious to educate agents in the office with all the new changes.
Jodi Koch
Agent
Long Realty
Frequently Asked Questions
Q: Is this a full transaction platform?
A: No. This is focused on improving the client’s overall experience between core services - how they engage and move through the process. The back-end transaction system will be managed on Maestro.
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Q: Is this all it does?
A: Buyer Agency Agreements is the first step. Additional capabilities will continue to roll out over time to connect the full experience.
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Q: Do agents have to use it?
A: Agents are expected to use it for Buyer Agency Agreements. Beyond that, it’s a strong, preferred way to deliver a more complete experience.​
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Q: Am I giving up control of my client?
A: No. The agent remains at the center. This is a coordinated experience, not a handoff.
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​​Q: What if a client doesn’t want to use it?
A: They always have a choice. Most clients prefer a simpler, more connected experience, and now agents can offer it.
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​​​​Q: Why does this matter now?
A: The market is moving toward more connected, all-in-one experiences. At the same time, outside platforms are trying to own that experience, and in the process, move the agent out of the center. OnePoint allows us to compete in that environment differently by offering a more complete experience.
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We already have the hardest part built, which is the companies and people who do the work. We keep the agent in the center and deliver services through our own ecosystem. This is how we evolve without giving up control of the client relationship.
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​​Q: What is the difference between OnePoint and Maestro
A: OnePoint encapsulates our core services offering. The marketing program and the digital experience exist to help agents win more business with a compelling, complete experience offering to consumers.
Maestro is our new technology platform that powers the entire brokerage business - from websites, to CRM, to marketing, to back-end accounting. It is a single-sign-on experience that upgrades and streamlines the tech that runs every HomeServices brokerage.
OnePoint Digital will feed data directly into Maestro, and it’s all part of the broker tech value prop for agents. But while Maestro is predominantly where agents and staff will work to run the business and move transactions along, OnePoint is how we articulate and support the value of bundled core services to consumers.​
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